Instagram Saved is where recipes hide. Put them where you'll cook them.
A Reel makes you hungry, you tap the ribbon — and it's buried between gym memes and a lamp you almost bought. Hearth turns any Instagram recipe into a structured recipe card the moment you share it.
iPhone, iOS 18 or later. $6.99/month or $49.99/year — 14-day free trial on the annual plan.
From paper plane to your cookbook.
No “link in bio” detours, no typing a recipe off a paused video. It's the same gesture as sending the Reel to a friend.
Tap the paper plane
On the Reel or post you want to keep, tap Instagram's share arrow, choose Share to…, and pick Hearth.
Preview the parsed recipe
Ingredients, steps, time, servings, and nutrition appear in about nine seconds — you stay in Instagram the whole time.
Save — and it's in your cookbook
Ingredients go to your grocery list in one tap, the recipe slots into the weekly plan, and cook mode keeps the screen awake at the stove.
Built for the way recipes actually live on Instagram.
Instagram food has its own dialects — and Hearth speaks all of them.
The essay caption
Bloggers paste the whole recipe under the Reel — measurements, substitutions, storage notes. Hearth parses long captions into clean ingredient lines and numbered steps, quantities kept exactly as written.
The talk-through Reel
Nothing written down — the recipe lives in the voiceover. Hearth listens, transcribes what's said, and reads on-screen text, so “a splash of cream, don't be shy” becomes something you can shop for.
The “link in bio” economy
When the Reel is a trailer for a blog post, share the blog post — Hearth reads any recipe website, minus the pop-ups and the 900-word childhood memory before the ingredients.
The screenshot backlog
Years of recipe screenshots in the camera roll? Hearth imports photos too — pick an old screenshot and it builds the same structured recipe card, so the backlog isn't lost.
Private accounts are off-limits — if a post is only visible to approved followers, Hearth can't read it. Stories vanish in 24 hours and can't be imported. A recipe that only exists in the comments needs a paste into text import. And Hearth is iPhone-only (iOS 18+).
Cook something tonight while the backlog imports.
Hearth comes with 300+ recipes built in — shelves that feel right at home next to your Instagram saves.
Italian recipes, from weeknight to Sunday sauce.
The pastas your feed keeps showing you — ready to actually make.
Browse the collection →
Vegetarian dinners worth coming home to.
Vegetable-forward mains, hearty enough that nobody asks questions.
Browse the collection →
Weekend projects worth the slow afternoon.
The braises and bakes behind Instagram's most satisfying videos.
Browse the collection →More of a TikTok cook? The same share-sheet flow works there too — here's how Hearth saves TikTok recipes, including videos where nothing is written down at all.
Saving Instagram recipes,
asked and answered.
The recipe is in the caption — will Hearth keep the exact amounts?
Yes. Long blogger captions — “2 cups (250 g) flour, see notes for gluten-free” — are parsed into structured ingredient lines with quantities intact. You see the parsed card before saving, and you can edit any line afterwards.
What if the Reel just says “full recipe on my blog”?
Two options. Share the Reel anyway — if the creator narrates the steps, Hearth transcribes them. Or follow the link and share the blog post itself: Hearth imports any recipe website, and skips the life story and the ads on the way.
Can Hearth read recipes from private Instagram accounts?
No. If a post is only visible to approved followers, Hearth can't read it. For those, copy the caption and paste it into Hearth's text import — same structured result.
Does it work with Instagram Stories?
No — Stories disappear after 24 hours and can't be imported. If the recipe also exists as a Reel or a post (it usually does), share that instead; or screenshot the Story and import the photo.
I have a camera roll full of recipe screenshots. Any hope?
Yes — Hearth imports photos too. Pick an old screenshot and it reads the text and builds the same structured recipe card, so the backlog isn't lost.
What does Hearth cost?
$6.99/month or $49.99/year, with a 14-day free trial on the annual plan. There's no free tier and no ads — the recipe catalog on the website is free to browse, the app is paid.
Cook the recipes
you already saved.
Your Saved folder is full of dinners you never made. Give them a cookbook, a grocery list, and a plan. 14-day free trial on the annual plan.
Download on the App Store